Tag Archives: Facebook

Why I heart SMM

Dear Diary, I’ve had the most amazing day. I chatted for ages to my good friends, I shared my problems that have been bothering me for days on end and then I came up with some fantastic solutions. Not only … Continue reading

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5 reasons to get your eyes tested. Why social media is turning visual.

According to Facebook, posts that feature a photograph, album or video send user engagement rocketing by between 100% and 180%. No surprise, then, that Zuckerberg-et-al went after Instagram (even if the jury is still out on whether $1bn is a … Continue reading

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How Facebook Designs Features Using the Power Law of Participation

In an article written several years ago, blogger Ross Mayfield articulated what he called the “Power Law of Participation” to describe differing levels of participation in online social media. As we’ve previously discussed, the vast majority of participants in online communities do … Continue reading

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