Category Archives: Online Communities

Setting up my Sponge powered Q&A community

Last week, 16-year old student Thulashika Nithiyananthan carried out work experience in the marketing department at Sponge. We wanted to get her thoughts on creating and managing her own Sponge powered Q&A community. Over to Thulashika for the rest of this article… I … Continue reading

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Why I heart SMM

Dear Diary, I’ve had the most amazing day. I chatted for ages to my good friends, I shared my problems that have been bothering me for days on end and then I came up with some fantastic solutions. Not only … Continue reading

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The Future of Marketing – Utopia or Dystopia? Discuss.

Having recently read Jennifer Egan’s fantastic novel, A Visit from the Goon Squad, (recommend highly) I was struck by the author’s vision of the future of our society. In some ways Egan describes a beautiful and simplistic future where meaningful relationships … Continue reading

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#cmgr Q&A with Garick Chan

You might remember me mentioning Garick Chan in a recent post about the importance of rewarding effort not outcome. Garick is the senior community manager at Nimble – who provide social CRM tools to help manage your contacts, communications, activities … Continue reading

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5S for online communities

What do Japanese cards, public health and online communities have in common? One of my favourite things about writing a blog is the way it helps you discover new things.  Next comes the warm glow you get whenever someone shares … Continue reading

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