Category Archives: General marketing tips

The Future of Marketing – Utopia or Dystopia? Discuss.

Having recently read Jennifer Egan’s fantastic novel, A Visit from the Goon Squad, (recommend highly) I was struck by the author’s vision of the future of our society. In some ways Egan describes a beautiful and simplistic future where meaningful relationships … Continue reading

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Digital IQ

Are you a savvy browser, but an inhibited marketer? Stop me when this starts to sound familiar. You would describe yourself as being fairly confident online. As a consumer you know you’re probably going to find the best deal online … Continue reading

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6 steps to great content

Our post covering the 10 golden rules of content marketing was designed to get you thinking about the most important characteristics of a content marketer; things like getting inside the publishing mentality, solving customer problems or simply being yourself. Today, … Continue reading

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10 golden rules of content marketing

Set some objectives It’s almost too easy to kick off a content marketing strategy. A few minutes work and you’ve got yourself a blog, set up a Twitter handle and are ready to roll…. but don’t press send without stepping … Continue reading

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3 reasons to stop interrupting and listen

“We need to stop interrupting what people are interested in & be what people are interested in.” Craig Davis, Chief Creative Officer, Worldwide.  J. Walter Thompson. Technology has made it easier than ever before to speak to customers…. but it’s … Continue reading

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