Monthly Archives: June 2012

Digital IQ

Are you a savvy browser, but an inhibited marketer? Stop me when this starts to sound familiar. You would describe yourself as being fairly confident online. As a consumer you know you’re probably going to find the best deal online … Continue reading

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Big fish, smaller pond

If you make your online world smaller, does your influence increase? How are you staying in touch with your customers? Do you have fingers in many online pies? You can sign up for every social network there is, feel like … Continue reading

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Keeping up with the Jones’

Last time, in Effort not outcome, I wrote about how Carol Dweck’s research into mindsets has shown the importance of rewarding effort – how hard someone is willing to try at getting better – rather than outcome, or some idea … Continue reading

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Effort not outcome

If something’s worth doing, it’s worth doing badly Last time, I wrote about Carol Dweck and the fantastic work she’s done on mindsets – most importantly on why having a “growth mindset” is so much better than being held back … Continue reading

Posted in Community Manager, Online Communities, Social media | Tagged | 2 Comments

Is there such a thing as a social media mindset?

I often get told about someone who’s got a ‘head for numbers’ or who’s the ‘arty type’.  In fact, more and more, people seem to get meshed with the job they do and the skills they need to do it … Continue reading

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Posted in Online Communities, Social media | Tagged , | 1 Comment