Monthly Archives: May 2012

6 steps to great content

Our post covering the 10 golden rules of content marketing was designed to get you thinking about the most important characteristics of a content marketer; things like getting inside the publishing mentality, solving customer problems or simply being yourself. Today, … Continue reading

Posted in Blog tips, General marketing tips | Tagged , , , | 2 Comments

Sponge update: “Popular Questions” widget

A message to our community owners: Check out the “Popular Questions” widget. This allows you to show a list of the most popular questions in your Q&A community anywhere on your website or blog. It’s just another helpful customizable tool to attract … Continue reading

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10 golden rules of content marketing

Set some objectives It’s almost too easy to kick off a content marketing strategy. A few minutes work and you’ve got yourself a blog, set up a Twitter handle and are ready to roll…. but don’t press send without stepping … Continue reading

Posted in General marketing tips | Tagged , , , , | 1 Comment

Content excellence replaces creative excellence

Ask most people what the most memorable TV commercial of all time is and Coca-Cola will feature somewhere near the top of their list.  So when Coca-Cola says that the time is right for content marketing, there are some pretty … Continue reading

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Digital content in 2012

Online communities can serve a variety of needs from real-time research, to deeper customer engagement, to cost effective customer support.  They are almost always, however, part of a wider content marketing strategy.  Whether it’s creating valuable content for people to … Continue reading

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