Monthly Archives: February 2012

The social graph… from 1973 : Is it time to start being friends with strangers?

When we listen to Mark Zuckerberg et al talking about the social graph it’s easy to think everything, right down to the way we speak and the words we use, were invented in an online world. Infact, the social graph … Continue reading

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Co-creation hotspots: The secret to collaborating with customers

Our last post, 10 questions to help uncover your community’s rallying call, began with some worrying statistics which revealed just how many businesses plough on with social media activity without ever taking the time to truly develop a strategy. I’ve … Continue reading

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10 questions to help uncover your community’s rallying call

Four out of five participants in a Digital Brand Expressions survey reported that their business was using social media.  An 80% strike rate sounds encouraging, until you learn that just 41% of those said these activities were part of a … Continue reading

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Crowdsourcing your groceries: How games are making hardwork fun

The internet makes it easier to stay in touch, easier to learn and share knowledge… and easier to do the shopping or file your tax bill. In our global, connected world it really is possible to find someone online to … Continue reading

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3 ways to improve the ideas you get from crowdsourcing

When we wrote our 5 golden rules for crowdsourcing post, we concentrated on mainly on how to get people involved and moving in the right direction; things like choosing the right crowd and dangling some incentives by way of reward. … Continue reading

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