Monthly Archives: January 2012

Asking the right questions: Why open questions are the key to open innovation

Walmart’s new crowdsourcing campaign, the focus of our last post, is an example of when it can pay to ask really broad, unfiltered questions such as “what products really deserve to be on our shelves?”, but most of the time, … Continue reading

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Supermarket Idol: Letting the crowd stock Walmart’s shelves

Last time around, we promised some real-life examples of crowdsourcing in action.  As luck would have it, just as we were putting the final touches to our blog post, Walmart were unveiling their latest campaign, the “Get On The Shelf” … Continue reading

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5 golden rules for crowdsourcing

Last time, we talked about how crowdsourcing and open innovation had helped find new drugs in the fight against A.I.D.S and uncovered new ideas for the US Air Force. There really is no limit to the ways in which crowdsourcing … Continue reading

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Crowdsourcing and Open innovation: Part 2 – A community approach to solving the world’s problems

Last September a community of online gamers playing Foldit helped to uncover the structure of an enzyme that could be ultimately help produce new anti-Aids drugs.  The online community found the enzyme’s model within a few days.  It had eluded … Continue reading

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Crowdsourcing and Open innovation: Part 1 – The changing face of innovation

Online communities spring up in response to all manner of customer or business needs but some of the most vibrant are those that are all about ideas, about using communities to crowdsource solutions that can solve the world’s problems – … Continue reading

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