Monthly Archives: January 2011

Online communities and the 6 tenets of persuasion

At its core, marketing is about persuasion. Whether you’re trying to grow a brand, sell a product, or expand an online community, marketing and persuasion will be your key tools. Consumers must be persuaded of the value of a given … Continue reading

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Empowering Your Employees to Participate in Customer Communities

A well-managed customer community provides an invaluable asset to any business or organization looking to grow its reputation, popularity, and customer base.  These communities centralize discourse about products in the hands of the business, allowing for the facilitation and management … Continue reading

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