Monthly Archives: December 2010

Motivation in Online Community Participation

Perhaps the best way to sustain a productive community is to provide members with a deep and compelling motivation to continue to do so. On the face of it, this sounds obvious – insultingly so, even. But while it’s easy … Continue reading

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6 Brands That Built Successful Online Communities

Building a successful online community is not an easy task. It requires an understanding of the evolving nature of consumer habits and behaviors. Moreover, you must actively solicit new users, foster participation, and develop strategies to retain your membership. That … Continue reading

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