Monthly Archives: November 2010

User Generated Marketing, Part 2: Target Users Earlier in The Conversion Funnel

In a previous post, we discussed ways of formulating a user-generated marketing strategy.  As we stated in the post, eMarketer has posited that 114.5 million users will publish original content to the web by 2013.  It has become clear in the last several … Continue reading

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6 Ways to Jumpstart Your Online Community Using Leaderboards

Once you’ve launched your online community, it is of foremost importance that member participation and growth be encouraged. One of the easiest and most effective ways to do this at low cost is to incentivize participation. A leaderboard system is … Continue reading

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The 5 Phases of Membership in Online Communities

We have previously discussed how online communities are often characterized by vast participation inequality.  The so-called 1% Rule states that 90% of a community’s membership will not participate; 9% will contribute only occasionally; and the eponymous 1% will participate frequently, contributing … Continue reading

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