Monthly Archives: October 2010

How Facebook Designs Features Using the Power Law of Participation

In an article written several years ago, blogger Ross Mayfield articulated what he called the “Power Law of Participation” to describe differing levels of participation in online social media. As we’ve previously discussed, the vast majority of participants in online communities do … Continue reading

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Understanding (and Avoiding) Participation Inequality in Online Communities

One of the most basic and important tenets of online communities is that of anonymity. This separation between the online persona and the grounded “real life” persona creates very different behaviors.  Perhaps the best example is the widely-publicized anti-Scientology campaign … Continue reading

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Building Your User-Generated Marketing Strategy, Part 1: UGC & SEO

Internet users today are much more likely to create and consume user-generated content (UGC), including customer reviews, experiences, questions and answers. According to eMarketer, 114.5 million users will publish original content on the web by 2013. While many companies have incorporated … Continue reading

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6 Reasons Why We Participate in Online Communities

As early as the 17th and 18th centuries, widely dispersed groups of people began to communicate through the exchange of letters, the reading of newspapers, and the introduction of Enlightenment-era coffee shops. These groups were mostly academic in nature – … Continue reading

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